Creart Digital Media Pty Ltd

Australia’s AI-XR innovation studio and software house, building world-class immersive and mission-critical technology for good through strategic digital media solutions.

Vision

Shaping immersive and critical technology for the betterment of humanity.

Mission

Foster an inclusive, inspiring, and innovative culture, rooted in safety, wellbeing, and unity, where creatives and technologists at every stage thrive to champion ethical, human-centred innovation and inclusivity, bringing these values to every space they influence.

‍Empower industries through responsible, world-class immersive and critical technology solutions, designed with strategic precision, creativity, and care, setting new benchmarks for research-based, human-centred innovation for education, mental health, government, business, and social impact.

‍Champion responsible innovation through thought leadership, cross-sector collaboration, and an intergenerational, whole-of-community approach to bridge the generational gap of technology and co-create a safer digital future for the next generations, where safety and wellbeing are at the centre of human-centred technological innovations, not an afterthought.

About Us

Creart Digital Media Pty Ltd is an Australian AI-XR innovation company building immersive platforms and applied systems across education, wellbeing and digital transformation. We develop original intellectual property and collaborate with organisations to design and deploy immersive infrastructure using strategic design thinking, human-centred frameworks, and intuitive software engineering.

While AR, VR and AI hold significant potential, their impact depends on how they are architected within a broader system. Many organisations adopt immersive technologies as isolated activations and see limited long-term value. At Creart, we approach AI-XR as an ecosystem. Our platforms and applied engagements are designed to align with strategic objectives, user psychology and measurable outcomes.

In an economy shaped by shrinking attention spans, immersive systems create depth where traditional formats struggle to sustain meaningful engagement. We design environments that hold focus, enabling deeper cognitive and behavioural participation beyond short-term novelty.

Through our Applied Innovation Studio, we partner with agencies, education institutions and enterprise teams to extend their capabilities into AI-XR. Augmented Reality (AR) can drive significant engagement uplift when deployed strategically, while Virtual Reality (VR) and AI-augmented environments enable deeper behavioural, learning and experiential transformation.

Whether building proprietary platforms or powering partner innovation, our focus remains the same: designing immersive systems that create measurable impact, long-term relevance and competitive advantage, grounded in responsible, human-centred and ethically designed AI-XR frameworks.

Our Founder

Christel Cherryadi, MIMT

Founder | AI-XR Creative Director & Tech Lead
Christel is a multi award-winning founder, AI-XR Innovator, and digital innovation strategist with over 14 years of cross-disciplinary experience across the creative technology industries. She consults and facilitates AI and immersive technology adoptions for small-medium sized busineses, non-profit organisations, and enterprises to navigate digital transformation processes through meaningful, human-centred innovative solutions.

Blending deep expertise in UX, brand, and storytelling with hands-on technical skills in immersive design and prototyping, Christel delivers scalable, research-driven solutions that serve both business goals and social good — bridging the gap between vision and execution.

With ethical design and e-safety at the core, her AI-XR strategic consulting helps schools, enterprises, and creative teams design and implement immersive experiences, virtual learning environments, AI-powered user journeys, and emotionally intelligent digital ecosystems.

She actively delivers keynotes on creative technology, digital wellbeing, and immersive innovation across national platforms in Australia, and has been featured in media outlets covering the intersection of tech, creativity, and social impact.

She brings innovation to life — from roadmap to real-world impact. 🎯
SA Women in Innovation 2025
SA Fearless Innovator 2025
SAE Global Best Business Media Production Awards 2025
iAwards 2025

We do it Right!

Right People
Our team operates from a place of strength, we take roles based on what we love doing & what we do best.
Right Mindset
We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.
Right Attitude
We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.
Right Management
We build systems to support people. With agile mindset, workflow refining increases productivity.
Right Purpose
As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.
Right Strategy
We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.

7 Essential Mindsets

Clear is Kind

We speak with honesty, empathy, and purpose. We work with clear expectations, guiderails, and two-way constructive feedback. We value people for who they are, not just what they do. We place honour where honour is due. We say yes or no with integrity rooted and care.

Wellbeing is a Creative Force

We protect what fuels us. Burnout kills brilliance. We set boundaries, design sustainable workloads, and measure outcomes while looking out for individual and collective mental health. We notice when someone’s running low, we check in, and we step up to help. A thriving team is one where people can create without burning out.

Purpose Fuels Performance

We do our best work when we know why it matters. Purpose shapes our priorities, sharpens our decisions, and reminds us that “we” is stronger than “me.” We celebrate individual wins, but we rally for each other when it counts - even if it costs us something in the moment.

Courage Over Confidence

We don’t fear uncertainty, we step into the unknown strategically and carefully. We explore and test ideas, learn and iterate as we go. We fail fast, adapt, and build rigorously with resilience. Courage is goes beyond the first leap, it’s following through, adapting when things change, and owning the outcome no matter how the story unfolds.

Think Bold. Act Wisely.

Dream big, build responsibly. Divergent thinking enables us to imagine without limits. Convergence thinking enable us to ground our ideas in strategy, ethics, and care. Boldness opens new possibilities; wisdom ensures they last. We think about people, impact, and the future in every decision, building work we’re proud of today and that still matters tomorrow.

Own it. Elevate it.

Raise the standard. We take ownership from start to finish and aim higher than 'good enough.' Excellence is our default, and we lift not just our work, but also one another to reach the highest potential. Progress matters. Quality and care are never optional.

Unity is our Superpower

Many lenses, one vision. We operate with strength-based approach and compliment others weaknesses through powerful collaboration rooted in authentic relationship and trust. We welcome multicultural, neurodivergence, and cross-disciplinary talents. Unity doesn’t mean uniformity - it means healthy debate, aligned purpose, and moving forward together once the decision is made.